About US
Thomas Trevethan President of Hospitality Operations
Thomas Trevethan, CEC, CEPC, CFBE, is a hospitality executive and Advanced Level 3 Sommelier with over 25 years of leadership experience in luxury hotels, resorts, cruise lines, and multi-unit food and beverage operations.
He has held senior roles, including Vice President of Food & Beverage, Director of Operations, Corporate Director of Food and Beverage, leading major operations for brands such as The Ritz-Carlton, The Cosmopolitan of Las Vegas, Paris Las Vegas, and Silversea Cruises. Thomas is recognized for driving revenue growth, operational excellence, and high-performing teams across complex, multi-million-dollar hospitality operations exceeding $230M in annual revenue.
Thomas is a Certified Executive Chef (CEC), Certified Executive Pastry Chef (CEPC), CFBE, and Advanced Sommelier Level 3, with additional recognition in Champagne and food & wine pairing from the Court of Master Sommeliers.
He also served as National Culinary Chairperson for the American Culinary Federation and has been recognized by the U.S. Senate and Congress for his contributions to the hospitality industry.
- Vice President of Food and Beverage CFBE.
- Level 3 Accredited Advanced Sommelier ISG.
- Designation AOC in Champagne (Court of Master Sommelier).
- Master Sommelier distinction in | Food and Wine Pairing.
- Certified Executive Chef (CEC).
- Certified Executive Pastry Chef (CEPC).
STACEY LEWIS (CMO) Vice President of Marketing
Stacey is a Senior Director of Marketing with over 20 years of experience driving measurable revenue and customer growth across B2B and B2C healthcare organizations, world-class restaurant groups, and multi-location enterprise brands.
She specializes in brand strategy, category creation, physician and patient marketing, and full-funnel digital growth systems designed to increase revenue, expand customer bases, and improve retention in a measurable, scalable way. Her work focuses on aligning marketing performance directly with commercial outcomes—turning strategy into predictable growth.
Lana has a proven track record of leading high-performing teams and executing data-driven marketing strategies that have driven significant increases in customer acquisition, patient volume, and guest traffic across competitive healthcare networks and premium restaurant chains. Her expertise includes performance marketing, segmentation, predictive analytics, and ROI optimization across multi-platform campaigns.
- Integrated marketing strategy
- brand positioning
- digital transformation
- SEO/SEM, paid media, content strategy
- multi-channel campaign execution.
OUR CONSULTING TEAM
VICE PRESIDENT OF HOTEL MANAGEMENT Jackie armstrong
Vice President of Hotel Management | Over 20 Years of Industry Excellence
With more than two decades of dedicated experience in the hospitality industry, Jackie Armstrong is a highly accomplished leader specializing in luxury hotel management. As Vice President of Hotel Management, she brings a wealth of expertise in elevating operational standards, driving strategic growth, and delivering exceptional guest experiences.
Throughout her illustrious career, Jackie has held key leadership roles including Director of Rooms and General Manager for five luxury hotels across the United States, including prominent properties in New York City. Her hands-on experience overseeing operations at some of the most prestigious establishments has provided her with a deep understanding of the intricacies of high-end hospitality.
Her career includes leadership positions with renowned luxury brands such as The St. Regis and The Ritz-Carlton, where she developed a reputation for excellence, innovation, and guest satisfaction. Jackie’s visionary leadership and commitment to quality have consistently resulted in the successful positioning and operation of luxury hotels that set industry benchmarks.
Jackie continues to inspire teams and shape the future of luxury hospitality through her strategic vision, unwavering dedication, and passion for creating memorable, world-class experiences.
CHEIF FINACIAL OFFICER ADrian jacobs (CPA)
Adrian Jacobs, CPAChief Financial Officer | Expertise in Financial Leadership in New York and Miami
Adrian Jacobs is a highly skilled Chief Financial Officer with extensive experience in financial management and strategic planning within the hospitality and real estate sectors. As a Certified Public Accountant (CPA), Adrian has a proven track record of driving financial excellence, optimizing operations, and supporting business growth across dynamic markets.
With a strong presence in both New York and Miami, Adrian has successfully overseen financial operations for major organizations, providing insightful analysis, robust budgeting, and effective risk management. His deep understanding of financial compliance, reporting, and forecasting has been instrumental in guiding companies through complex market environments.
Adrian’s expertise spans financial planning, audit management, and investment strategies, enabling organizations to maximize profitability and sustain long-term success.
His leadership fosters transparency, efficiency, and innovative financial solutions that align with corporate goals.
Adrian Jacobs continues to be a key driver of financial stability and growth, leveraging his CPA expertise and regional experience to deliver exceptional results in competitive markets.
OUR RECuritment TEAM
VICE PRESIDENT OF HOTEL MANAGEMENT Karen Watkins
Karen Watkins is a Certified Human Resources Professional (CHRP) with over 20 years of progressive human resources and talent acquisition experience within the luxury hospitality industry. Throughout her career, she has held key HR and recruiting roles with leading hotel brands including Marriott Hotels, Hilton Hotels & Resorts, and St. Regis Hotels & Resorts, supporting properties throughout Miami and New York.
Karen brings extensive expertise in full-cycle recruitment, employee relations, workforce planning, onboarding, training and development, performance management, and talent retention. She has successfully managed recruitment initiatives for multi-location hotel operations, attracting top talent across front-of-house, back-of-house, management, and executive leadership positions.
Recognized for her ability to build strong workplace cultures and develop high-performing teams, Karen partners closely with hotel leadership to align human resources strategies with operational goals and guest service excellence.
Her deep understanding of the hospitality industry, combined with her commitment to employee engagement and organizational success, has made her a trusted HR leader throughout her career.
Karen is passionate about developing people, fostering inclusive work environments, and helping hospitality organizations achieve sustainable growth through strategic talent management and exceptional employee experiences.
SENIOR DIRECTOR OF HR Yolanda Jacobson, CHRP
Yolanda Jacobson is a Certified Human Resources Professional (CHRP) with more than 20 years of executive human resources leadership experience across the hospitality, vacation ownership (timeshare), and sports and entertainment industries. Throughout her distinguished career, she has partnered with some of the most recognized global brands, including Marriott Hotels, Hilton Hotels & Resorts, and St. Regis Hotels & Resorts.
In addition to her extensive hospitality background, Yolanda has successfully led talent acquisition, employee engagement, workforce planning, and organizational development initiatives within large-scale vacation ownership organizations and premier sports and entertainment venues. Her expertise includes full-cycle recruitment, labor relations, succession planning, compensation and benefits, leadership development, compliance, and culture transformation.
Yolanda has a proven track record of building high-performing teams in fast-paced, service-driven environments, overseeing the recruitment and development of thousands of employees across hotel operations, timeshare sales and marketing organizations.
Recognized as a strategic business partner and trusted advisor, Yolanda collaborates closely with executive leadership teams to foster inclusive workplace cultures, strengthen organizational capabilities, and drive sustainable growth.
