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    • TIER 1 $750/mth
    • TIER 2 $1000/mth
    • TIER 3 $1500/mth
    • Tier 4 $2000/mth
    • Tier 5 $3000/mth
    • Tier 6 $4000/mth
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    • Home
    • MARKETING
      • TIER 1 $750/mth
      • TIER 2 $1000/mth
      • TIER 3 $1500/mth
      • Tier 4 $2000/mth
      • Tier 5 $3000/mth
      • Tier 6 $4000/mth
    • RESTAURANT
      • SOMMELIER WINE PROGRAM
      • CONCEPT DEVELOPMENT
      • RECURITMENT
      • BESTSPOKE COCKTAIL
      • FINACIAL MENU ENGINEERING
      • FOOD BEVERAGE MANAGEMENT
      • CHEF CONSULTANT
      • BAKERY PROGRAM
    • CATERING
    • ABOUT US

  • Home
  • MARKETING
    • TIER 1 $750/mth
    • TIER 2 $1000/mth
    • TIER 3 $1500/mth
    • Tier 4 $2000/mth
    • Tier 5 $3000/mth
    • Tier 6 $4000/mth
  • RESTAURANT
    • SOMMELIER WINE PROGRAM
    • CONCEPT DEVELOPMENT
    • RECURITMENT
    • BESTSPOKE COCKTAIL
    • FINACIAL MENU ENGINEERING
    • FOOD BEVERAGE MANAGEMENT
    • CHEF CONSULTANT
    • BAKERY PROGRAM
  • CATERING
  • ABOUT US

Menu Engineering & Development

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Menu Engineering & Development Consulting

Menu Engineering

Why Having a Certified Executive Chef and Certified Executive Pastry Chef on Your Team Drives Operational Efficiency

Having a Certified Executive Chef and Certified Executive Pastry Chef on your team provides far more than culinary expertise—it brings leadership, operational discipline, and financial accountability to every aspect of the food operation.


With advanced training in menu development, food cost management, labor optimization, production planning, purchasing, and quality assurance, a certified culinary leader ensures that kitchens operate efficiently, consistently, and profitably. They establish standardized recipes, portion controls, production systems, and inventory procedures that reduce waste, improve productivity, and maintain consistent food quality.


The result is lower food costs, improved labor productivity, reduced waste, stronger quality control, faster execution, enhanced guest satisfaction, and increased profitability. By combining culinary excellence with operational leadership, a Certified Executive Chef and Certified Executive Pastry Chef help transform foodservice operations into high-performing, revenue-generating businesses.

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Menu Engineering & Development Service TIERED Plans

Tier 1 – Foundation Menu Optimization $1750/MTH

 

Designed for restaurants seeking to improve menu performance, profitability, and guest satisfaction.


 

Services Include:

  • Menu performance analysis
  • Food and beverage cost review
  • Menu pricing strategy
  • Recipe standardization
  • Portion control evaluation
  • Product mix analysis
  • Basic menu redesign recommendations
  • Monthly performance review

Revenue Growth Objectives:

  • Increase menu profitability by 5%–10%
  • Improve average guest check
  • Reduce food cost variance
  • Eliminate low-performing menu items
  • Increase sales of high-margin items

Deliverables:

  • Menu engineering report
  • Pricing recommendations
  • Recipe costing analysis
  • Profitability action plan


Tier 2 – Advanced Menu Development & Engineering $2500/MTH

 Ideal for restaurants, hotels, country clubs, and multi-unit operators seeking significant revenue growth and operational efficiency. 

 

 

Services Include:

  • Everything included in Tier 1
  • New menu development
  • Seasonal menu creation
  • Menu category optimization
  • Product mix and sales analysis
  • Menu layout and design recommendations
  • Food and beverage pairing development
  • Kitchen workflow assessment
  • Vendor and purchasing optimization
  • Staff training on menu knowledge and upselling

Revenue Growth Objectives:

  • Increase menu revenue by 10%–20%
  • Improve average guest check by 8%–15%
  • Increase sales of high-profit items
  • Improve food cost controls
  • Enhance guest satisfaction and repeat visits

Deliverables:

  • Complete engineered menu
  • Menu rollout strategy
  • Staff training materials
  • Monthly KPI and profitability reports
  • Purchasing recommendations

Tier 3 – Executive Culinary Strategy & Menu Innovation $3000/MTH

 A comprehensive consulting engagement for hotels, resorts, casinos, cruise lines, entertainment venues, and restaurant groups seeking industry-leading menu performance. 

 

Services Include:

  • Everything included in Tiers 1 and 2
  • Executive culinary oversight
  • Concept development and positioning
  • New restaurant opening support
  • Signature dish development
  • Multi-unit menu standardization
  • Luxury and premium menu development
  • Menu psychology and guest behavior analysis
  • Operational efficiency review
  • Labor and production optimization
  • Quarterly business reviews
  • Culinary team mentoring and leadership development


Revenue Growth Objectives:

  • Increase food and beverage revenue by 15%–30%
  • Improve overall profit margins
  • Reduce food costs by 2%–5%
  • Increase guest frequency and loyalty
  • Maximize contribution margin across all menu categories
  • Improve EBITDA and operational performance

Deliverables:

  • Executive menu strategy plan
  • Revenue optimization roadmap
  • Annual menu development calendar
  • Comprehensive financial review
  • Quarterly executive presentations

Expected Outcomes:

  • Higher sales and profitability
  • Improved menu performance
  • Stronger brand identity
  • Better kitchen efficiency
  • Increased guest satisfaction
  • Sustainable long-term revenue growth

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PURE MCCOY MIAMI-NEW YORK

  • SOMMELIER WINE PROGRAM
  • CONCEPT DEVELOPMENT
  • RECURITMENT
  • BESTSPOKE COCKTAIL
  • FINACIAL MENU ENGINEERING
  • FOOD BEVERAGE MANAGEMENT
  • CHEF CONSULTANT
  • BAKERY PROGRAM
  • CATERING
  • ABOUT US

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